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2008 Exhibitor Stands Awards
Best Newcomer - The Fine Lighting Co.
Best Space - SE Marshalls
Best Shell Scheme - DeWit Kornhorn B.V.
Exhibiting at the Show
The BBC Good Food Show Summer returns to Birmingham's NEC for 5 mouth-watering days of summer food and drink. The event brings together the very best in irresistible cuisine, magnificent wines, beers and spirits, top celebrity chefs and fantastic shopping.
Companies ranging from small producers to big brands and retailers exhibit to promote their products and target our discerning food loving audience. The success of co-locating the event with BBC Gardeners' World Live, as part of the BBC Summer Festival has meant that this diverse audience is expected to top 150,000 people in 2008.
The show caters for all businesses in the food and drink sectors and there are exciting opportunities throughout the show, from stand space to sponsorship. If your company is involved in the food and drink industry there are opportunities to suit your individual requirements throughout the event - plus with superb marketing and PR activities to maximise, this is more than just a 5 day event!
The BBC Good Food Show Summer will once again form part of the successful BBC Summer Festival in 2008. This arrangement provides the platform from which your business can:
| • Retail your products to a discerning and new audience |
• Meet clients and customers face to face |
| • Launch new products and test the market |
• Demonstrate your products |
| • Build brand loyalty and test awareness |
• Build your customer base |
| • Drive footfall to your brand's outlet or website |
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Thousands of visitors will flock to the show, to indulge in a celebration of fantastic summer food and drink. The growth of the show means that the event will feature attractions and features such as The Summer Kitchen, Great British Food Festival, Henrietta Green's Food Lovers' Fair and the Drinks section.
The success of the BBC Good Food Show Summer comes from attracting the optimum audience for exhibitors and sponsors. Naturally the support of Good Food and olive magazines gain enormous coverage as a result of a combined circulation of 420,000. Allied to this is the support on the event and magazine websites, dedicated radio and press advertising, poster sites, extensive direct mail and e-CRM, viral marketing, third party promotions and an impressive PR campaign with a total value of £2 million.
One thing that is always assured is a packed out exhibition!
• 70% female 30% male
• 64% visit to try new food and drink products
• £140 average spend per head
• Over £18m spent at the BBC Summer Festival
Rates start at £214 per m2
Bespoke sponsorship packages available
Be part of it! Call the team on 020 8267 8300 or click here.
| Testimonials
"The Summer Festival proved to be an excellent showcase for our wines with a vast range of visitors from the UK and further afield. Huge levels of sampling and impressive bottle and case sales throughout the 5 days, made me think this was probably our most important consumer fair to date. "
Christian Gilbert - OVS Wines
"This was our first year exhibiting at the BBC Good Food Shows and we were delighted with the quality of the visitors to our stand. We found it was a highly productive way of meeting our existing customers and harvesting new ones as well as creating greater awareness of our brand and our products. We rebooked immediately for the next two shows."
Emma Lopez - Johnson, Edeli |
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